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OUR STORY

The story of YOUPi! YOUR BEST FEELING starts in the hands of its creator: Rafik Hacamo. Of a persistent, entrepreneurial, idealistic and and creative spirit, he closely relates to a particular quote from Fernando Pessoa:

“Give each emotion a personality, give each state of spirit a spirit of its own.” .

Origin of the idea?
Fatherhood, especially with twins, creates a unique, unconditional feeling of infinite dimensions that takes us to an emotional and spiritual depth, in an attempt to comprehend the reason of our existence.

The birth of his twins brought Rafik such great joy that he wanted to preserve that feeling in a special place to remember forevermore.

And so, unbeknownst to himself, he created his first YOUPi!...
A few years went by, and he sat in his living room, eyed his twins and thought to himself, “I want to share my YOUPi! with everyone!”

And so YOUPi! YOUR BEST FEELING is born, a brand associated with positive emotions. A universal and transferable concept for anyone.

Based on emotions, the YOUPi! brand’s concept sits on the equation of life and the mystery of existence that create a perimeter of magic and magnetism centered on each of us, where the best experiences are made unexpectedly.

MISSION


To conquer YOUPERS’ hearts, to awaken smiles and nurture positive emotions, contributing to a YOUPi! world!

GOALS


To reach the credibility and notoriety of a BEST BRAND, hoping for one in every ten walls to have a YOUPi!

VISION


Respecting our VALUES and our DNA, we aspire to be a global brand,
through the 4Es:

EMOTIONAL
ETERNAL
EQUATION
EXCLUSIVE.

VALUES


• HUMANITY,
because we believe in the law of returns; Respect, compassion and generosity should be paramount to human nature

• PLURALITY,
because we value the diversity of beliefs, cultures and ethnicities and we defend an existence settled on harmony and respect among all

• INTEGRITY,
because promises must always be kept and honored without fail

WHO WE ARE


With 17 years of experience under their belt in the areas of Marketing, Design and Printing, WGROUP UNITED SOLUTIONS adopted the YOUPi! YOUR BEST FEELING project, initiated on July 24th 2018.

Currently registered in 33 countries, Youpi! Your Best Feeling is a 100% Portuguese brand!
Youpi!, the name of the product, has a required world patent.

Decked out with a highly talented and mostly feminine team, Youpi! defends, among others, gender equality, with its values, According to official EUROSTAT and FMI data, there is still a gap in what concerns positions and pay; this will not happen with Youpi!
This way, be it with pay or with percentage of positions taken, our brand will always decide in favor of gender parity.

Another of the brand's great bulwarks is the charitable donations next to associations and institutions who, through our established protocols, will find support in Youpi!

In Youpi!, FMI means FOCUS • METHOD • INTUITION. It is through this acronym that we intend to achieve global brand status, where the universality of our concept associated with positive emotions is one of the main triggers.

BRAND LANGUAGE

A YOUPi!
The brand

YOUPER
YOUPi! fan

UM YOUPi!
The product

YOJIS
Our toons

YOUPPING
When a YOUPER is in the YOUPi! zone(Online & Offline)

TO YOUP
When a YOUPER is experiencing a YOUPi!

FEMELE - The trilogy
(Fe)elings - (M)ath - (Ele)gance